Paul Frasca

Co-founder & Managing Director Sustainable Salons

Paul Frasca started his hairdressing career at the age of 11 and owned a salon at age 19. Winning a prestigious Hairdressing Award took him to Europe where he styled an elite clientele for the next decade before making his way to Australia. 

His passion for sustainability started when he lived in Amsterdam where he met his partner Ewelina Soroko, a passionate environmentalist. Their research in salon waste revealed that hairdressers send one million kilos of aluminium foils to landfill every year. It was the catalyst to start Refoil which was only just beginning of making salon waste history. In 2015 the pair started an innovative resource recovery program called Sustainable Salons. Designed especially for the salon environment, multi-award winning Sustainable Salons collects up to 95% of the salon’s waste bin and re-purposes it for environmental and community benefit, while rewarding the salon. 

Paul’s role as Managing Director takes him all around Australia and New Zealand speaking to audiences in the waste management, hair, beauty, fashion, hospitality, medical and education industries, on how to adopt a more sustainable approach in their everyday lives and businesses. He also volunteers as a board director for The Australian Hairdressing Council where he is responsible for improving the industry’s environmental practices.